Strategic Testing is a deep dive into the framework of identifying and derisking your business ideas. It will help you move through uncertainty into action, refine your strategy and make better decisions. This class is tailored for organizations of all sizes and types.
COURSE CURRICULUM
Welcome to Strategic Testing Course
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Continuous Learning Process
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Lesson 1 - Defining Tests: Research Kickoff
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- Introduction: Research Kickoff
- What is the Research Kickoff? (2:59)
- Let’s try it! Assumptions and Questions Brainstorming
- Let's try it! Prioritizing Assumptions and Questions
- Tests Overview
- Let's try it! Creating an Action Plan
- Prepare for the Research Kickoff
- Facilitation Tips
- Assignment: Research Kickoff
- Additional Resources
Lesson 2 - Running Tests and Summarizing Insights: Customer Interviews
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- Introduction: Conducting a Great Interview (0:41)
- Planning for the Interview
- Let's try it! Write an Interview Guide
- Recruiting Participants
- Let's try it! Identify Participants
- Conducting an Interview
- Let's try it! Conduct an interview
- Analyzing Data and Insights
- Assignment: Analyze Data and Craft Insights
- Additional Resources
Lesson 3 - Running Tests and Summarizing Insights: Surveys
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Lesson 4 - Presenting Insights
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Conclusion
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Strategic Testing
PRICE: $299
Learn to identify unknowns in your project or business and de-risk them.