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Strategic Testing
Welcome to Strategic Testing Course
Welcome to the Course (2:17)
Get to Know Your Instructors
How to Work with This Course?
Choose an Assignment
Continuous Learning Process
Introduction: What do You Know?
What is the Continuous Learning Process? (1:44)
Lesson 1 - Defining Tests: Research Kickoff
Introduction: Research Kickoff
What is the Research Kickoff? (2:59)
Let’s try it! Assumptions and Questions Brainstorming
Let's try it! Prioritizing Assumptions and Questions
Tests Overview
Let's try it! Creating an Action Plan
Prepare for the Research Kickoff
Facilitation Tips
Assignment: Research Kickoff
Additional Resources
Lesson 2 - Running Tests and Summarizing Insights: Customer Interviews
Introduction: Conducting a Great Interview (0:41)
Planning for the Interview
Let's try it! Write an Interview Guide
Recruiting Participants
Let's try it! Identify Participants
Conducting an Interview
Let's try it! Conduct an interview
Analyzing Data and Insights
Assignment: Analyze Data and Craft Insights
Additional Resources
Lesson 3 - Running Tests and Summarizing Insights: Surveys
Introduction: Creating a Good Survey (0:43)
Creating a Good Survey
Survey Structure
Let's try it! Review a Survey
Analyzing Survey Results
Assignment: Conduct a Survey
Additional Resources
Lesson 4 - Presenting Insights
Introduction: How do you Convince People to Act
Create Your Presentation (0:34)
Presenting
Assignment: Presenting Insights
Additional Resources
Conclusion
Course Conclusion (0:50)
Final Course Reflection
Additional Resources
Course Feedback
Prepare for the Research Kickoff
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